<![CDATA[This study aims to analyze the influence of financial literacy and consumer behavior on students' investment decisions in the digital era. The research method used was quantitative with a survey approach. The research sample consisted of 120 Management Study Program students selected by purposive sampling. The research instrument used a questionnaire with a Likert scale of 1-5. Data analysis was performed using multiple linear regression with the help of SPSS. The results showed that financial literacy had a positive and significant effect on students' investment decisions, while consumer behavior had a negative and significant effect on investment decisions. These findings indicate the importance of improving financial literacy and controlling students' consumer behavior in making investment decisions in the digital era.]]>
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