PERAN MEREK TERHADAP PRODUK: SEBUAH PERSPEKTIF YURIDIS BERDASARKAN UNDANG-UNDANG NOMOR 20 TAHUN 2016 TENTANG MEREK DAN INDIKASI GEOGRAFIS

Subagio, Hani

Jurnal Administrasi Bisnis (JABis)
Vol 18 No 1 (2020): Jurnal Administrasi Bisnis: JABis

The aim of this study is to determine the application of trademark law in Indonesia based on Law Number 20 of 2016 concerning trademarks and geographical indications. As a form of intellectual work, brands play an important role in the world of trade in goods and services as well as global economic development. Brand also serves as a differentiator between products from one manufacturer to another. The significance of a brand makes the brand commercially valuable wealth. The importance of a brand is often used as a salable commodity for trading, resulting in the practice of counterfeiting and imitation based on bad faith which ultimately results in losses to the original company.