Ekobis: Journal of Economy and Business
Vol. 2 No. 2 (2025): Desember

Pengaruh Diversivikasi Product ,Kualitas Produk Dan Ekuitas Merek Terhadap Kepuasan Konsumen Produk Mie Sedap

Nadil, Ade Firman (Unknown)
Sukma Sitepu, Erica Ferry (Unknown)

Article Info

Publish Date
15 Dec 2025

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh diversivikasi product , kualitas produk, dan ekuitas merek terhadap kepuasan konsumen produk Mie sedap secara simultan maupun parsial Di Masyarakat Perumahan Istana Tegal Besar Kabupaten Jember . Penelitian ini menggunakan metode Analisis Regresi Linier Berganda. Hasil penelitian menyimpulkan bahwa pengaruh diversivikasi product , kualitas produk, dan ekuitas merek terhadap kepuasan konsumen produk Mie sedap baik secara simultan maupun parsial.

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Journal Info
Ekobis: Journal of Economy and Business
Website

Abbrev

ekobis

Publisher

Universitas Moch. Sroedji

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Ekobis: Journal of Economy and Business with EISSN number: 3063-9379 is a journal published by Moch University. Sroedji Jember and managed by the Management and Development Studies Program, Faculty of Economics, Moch University. Sroedji Jember. This journal is a scientific publication forum for ...