Ekobis: Journal of Economy and Business
Vol. 2 No. 2 (2025): Desember

Pengaruh Brand Awareness, Perceived Quality, Brand Association Dan Brand Loyality Terhadap Keputusan Pembelian Produk Kecantikan Di Personal Beauty Aesthetic Clinic Jember

Putri Riyadi, Radika Cinta Nanda (Unknown)
Rahmawati, Istifarin Febri (Unknown)

Article Info

Publish Date
15 Dec 2025

Abstract

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh secara simultan dan parsial dari kesadaran merk (brand awareness) X1, persepsi kualitas (perceived quality) X2, asosiasi merk (brand association) X3 dan loyalitas merk (brand loyality) X4 terhadap keputusan pembelian produk kecantikan di Personal Beauty Aesthetic Clinic Jember. Metode pengambilan sampel adalah dengan menggunakan metode Acciden Sampling penelitian ini menggunakan metode Analisis Regresi Linier Berganda.

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Journal Info
Ekobis: Journal of Economy and Business
Website

Abbrev

ekobis

Publisher

Universitas Moch. Sroedji

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Ekobis: Journal of Economy and Business with EISSN number: 3063-9379 is a journal published by Moch University. Sroedji Jember and managed by the Management and Development Studies Program, Faculty of Economics, Moch University. Sroedji Jember. This journal is a scientific publication forum for ...