Ekobis: Journal of Economy and Business
Vol. 2 No. 2 (2025): Desember

Pengaruh Brand Image Dan Brand Awareness Terhadap Pembentukan Brand Loyalty Air Minum Hazora Jember

Syaifullah, M. (Unknown)

Article Info

Publish Date
15 Dec 2025

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan brand awareness berpengaruh terhadap brand loyalty Air Minum Hazora . Data yang digunakan dalam penelitian ini berupa data primer. Metode pengolahan data menggunakan metode analisis regresi linier berganda. Hasil Pengujian menyimpulkan bahwa brand image dan brand awareness berpengaruh terhadap brand loyalty Air Minum Hazora baik secara simultan maupun parsial.

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Journal Info
Ekobis: Journal of Economy and Business
Website

Abbrev

ekobis

Publisher

Universitas Moch. Sroedji

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Ekobis: Journal of Economy and Business with EISSN number: 3063-9379 is a journal published by Moch University. Sroedji Jember and managed by the Management and Development Studies Program, Faculty of Economics, Moch University. Sroedji Jember. This journal is a scientific publication forum for ...