<![CDATA[This study aims to analyze the effect of halal labeling and product quality on consumer purchasing interest in food products in Cilalawi Village, Purwakarta. The method used is a quantitative approach with a survey technique through distributing questionnaires to 99 respondents, and analyzed using multiple linear regression. . The results show that halal labeling has no significant effect on purchasing interest with a significance value of 0.449 and a regression coefficient of 0.144. Conversely, product quality has a positive and significant effect on purchasing interest with a significance value of < 0.001 and a regression coefficient of 0.7717. Simultaneously, halal labeling and product quality have a significant effect on purchasing interest with an F value of 72.000 (p < 0.001) and a coefficient of determination (R²) value of 0.600. These results imply that improving product quality should be a top priority for MSME actors, while education value of 0.600. These results imply that improving product quality should be a top priority for MSME actors, while education the importance of halal labeling still needs to be improved among the community.]]>
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