Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal JSEF: Journal of Sharia Economics and Finance
Dila Nurfadilah
STAI Al-Muhajirin Purwakarta
Economics, Econometrics & Finance

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Pengaruh Labelisasi Halal dan Kualitas Produk Terhadap Minat Pembelian Produk Makanan (Studi Kasus Di Desa Cilalawi Purwakarta) Dila Nurfadilah; Asep Solihin; Wiwin Suhada
JSEF: Journal of Sharia Economics and Finance Vol. 5 No. 1 (2026): Journal of Syariah Economics and Finance
Publisher : Fakultas Agama Islam Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/jsef.v5i1.86

Abstract

This study aims to analyze the effect of halal labeling and product quality on consumer purchasing interest in food products in Cilalawi Village, Purwakarta. The method used is a quantitative approach with a survey technique through distributing questionnaires to 99 respondents, and analyzed using multiple linear regression. . The results show that halal labeling has no significant effect on purchasing interest with a significance value of 0.449 and a regression coefficient of 0.144. Conversely, product quality has a positive and significant effect on purchasing interest with a significance value of < 0.001 and a regression coefficient of 0.7717. Simultaneously, halal labeling and product quality have a significant effect on purchasing interest with an F value of 72.000 (p < 0.001) and a coefficient of determination (R²) value of 0.600. These results imply that improving product quality should be a top priority for MSME actors, while education value of 0.600. These results imply that improving product quality should be a top priority for MSME actors, while education the importance of halal labeling still needs to be improved among the community.
Co-Authors Asep Solihin Wiwin Suhada