<![CDATA[Globalization has brought dynamic changes to Malay culture, where Malay identity faces challenges from external influences, modernization, and cultural commodification. Lifestyle changes resulting from modernization and urbanization can threaten the sustainability of cultural heritage. Like other elements of Malay culture, traditional houses, including performing arts, are vulnerable to commodification where their meaning is transformed into mere objects of consumption. Facing crises and hegemonic threats, Malay culture tends to refer back to history to rediscover "identity" and rebuild self-confidence, so that Malay society does not lose its collective identity, but can adapt to change while still upholding good values. The influence of modernity can result in changes in values, namely the entry of new values from outside due to developments in science and technology which can shake and fade the noble values of Malay personality. Malay society is required to be able to adapt to modernization without losing its identity, by making religion and culture its foundation. Malay culture always adheres to the saying "Adat bersendi syarak, syarak bersendikan Kitabullah". The aim of this research is to find out the theoretical definition of Malay Personality and Modernity, and to find out the characteristics of Malay Personality and its development and challenges in the current era of Modernization. Meanwhile, the benefits of writing this paper can increase knowledge about Malay Personality and the influence of Modernity.]]>
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