ANALYSIS OF GOLD PAWN PROMOTION STRATEGY AT PT BANK ACEH SYARIAH KUALA SIMPANG

Irwanto
Iswandi Idris
Juwita Adelia Ningsih

Journal Boas : Business, Economics, Accounting And Management
Vol. 4 No. 01 (2025): Journal Boas : Business, Economics, Accounting And Management

This study aims to analyze the types of gold pawn promotion strategies and evaluate the implementation of gold pawn strategies related to advertising, personal selling, sales promotion, and public relations at PT. Bank Aceh Syariah, Kuala Simpang Branch. and what are the obstacles in implementing these strategies. The results of this study indicate that the strategy is quite good, but there are still obstacles, namely the lack of human resources in the gold pawn section. Therefore, promotions in the public relations and direct sales sections cannot be carried out. However, for now, the strategy implemented has been very effective, seen from the increase in customers and revenue every year.