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All Journal JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Journal Boas : Business, Economics, Accounting And Management
Irwanto
Politeknik LP3I Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Koperasi Melati Dalam Mendorong Peningkatan Ekonomi Bagi Pelaku Umkm Riza Rona; Irwanto; Syahira Akmatul Azwa Budi
JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol 8 No 1 (2022): JRAK Jurnal Riset Akuntansi dan Bisnis Januari 2022
Publisher : LPPM POLITEKNIK LP3I BANDUNG

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Abstract

The role of Micro, Small and Medium Enterprises or more commonly known as UMKM in the economic growth of a country is very important. When the crisis hit in 1998, small and medium scale businesses were relatively able to survive compared to large companies. The research entitled The Role of Jasmine Cooperatives in Encouraging Economic Improvement for Actors. The research objectives are 1) to determine the role of jasmine cooperatives in encouraging economic improvement for UMKM actors, 2) to find out the obstacles faced by jasmine cooperatives. The method used in this research is by using a qualitative approach. The results of the research are: 1) the Melati cooperative located in Syuhada 4 Hamlet, Rantau Seulamat District, East Aceh Regency is the only cooperative that has succeeded in petrifying capital for UMKM actors and participating in boosting the economy. 2) the presence of the jasmine cooperative is expected to always be present in the community and always help in terms of capital with very small returns on services so that it can be of great benefit to the community. 3) there are obstacles that are experienced, namely the existence of members who still have not deposited as their obligations.
ANALYSIS OF GOLD PAWN PROMOTION STRATEGY AT PT BANK ACEH SYARIAH KUALA SIMPANG Irwanto; Iswandi Idris; Juwita Adelia Ningsih
Journal Boas : Business, Economics, Accounting And Management Vol. 4 No. 01 (2025): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/boas.v4i01.514

Abstract

This study aims to analyze the types of gold pawn promotion strategies and evaluate the implementation of gold pawn strategies related to advertising, personal selling, sales promotion, and public relations at PT. Bank Aceh Syariah, Kuala Simpang Branch. and what are the obstacles in implementing these strategies. The results of this study indicate that the strategy is quite good, but there are still obstacles, namely the lack of human resources in the gold pawn section. Therefore, promotions in the public relations and direct sales sections cannot be carried out. However, for now, the strategy implemented has been very effective, seen from the increase in customers and revenue every year.
Co-Authors Iswandi idris Juwita Adelia Ningsih Riza Rona Syahira Akmatul Azwa Budi