Abimanyu: Journal of Community Engagement
Vol 6 No 2 (2025): August 2025

Pemberdayaan Usaha Masyarakat Melalui Pelatihan Digitalisasi UMKM Oleh Mahasiswa KKN Kolaboratif UPN “Veteran’ Jawa Timur

Panjaitan, Cavine One Happy (Unknown)
Kalvin Edo Wahyudi (Unknown)
Novita Wahyu Ningtias (Unknown)
Fiola Febriani (Unknown)
Gyta Adhelia Putri Sekarwangi (Unknown)

Article Info

Publish Date
30 Aug 2025

Abstract

Increasing skills and marketing access for MSME owners, including Women Headed Families (PEKKA), is very important to improve their welfare. In Menampu Village and Sabrang Village, MSMEs face challenges in business management and marketing digitalization. The "Independent, Empowered and Contributing Women (MEDIASI)" program and digital marketing training by KKN students focuses on education related to digital marketing, optimizing social media and e-commerce platforms. The results of the activities show increased capabilities in product photography techniques and digital media management, which contribute to market expansion and product competitiveness. This program creates awareness of the importance of digitalization in business sustainability and is expected to continue to encourage sustainable economic growth with ongoing assistance.

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Journal Info
Abimanyu: Journal of Community Engagement
Website

Abbrev

abimanyu

Publisher

Universitas Negeri Surabaya

Subject

Arts Economics, Econometrics & Finance Education Engineering Social Sciences

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Abimanyu particularly focuses on the main problems in the development of the sciences of community services areas as follows: Student ...