Sagita Academia Journal
Vol. 3 No. 4 (2025): Sagita Academia Journal

Enhancing Repurchase Intentions of Sie Reuboh Goreng Aceh Through Brand Image and Product Innovation

Fitriani, Anggi (Unknown)
Amalia, Rizki (Unknown)

Article Info

Publish Date
30 Nov 2025

Abstract

The study aim to measure the influence of Brand Image and Product Innovation on Repurchase Intention mediated by Customer Satisfaction. Data obtained through a survey from 150 customer as a sample representing the research population using questionnaire as data collection instrument. Statistical Package for the Social Science (SPSS) was used as an analysis tools to determine the influence between the variables involved. The results indicate that Brand Image did not significantly affect Repurchase Intention, while Product Innovation had a significant effect on Repurchase Intention. Brand Image and Product Innovation had a significant effect on Customer Satisfaction. The indirect effect of Customer Satisfaction was able to significantly mediate the effect of Brand Image and Product Innovation on Repurchase Intention.

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Journal Info
Sagita Academia Journal
Website

Abbrev

sagita

Publisher

Yayasan Sagita Akademia Maju

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Description

Sagita Academia Journal is an open-access, single blind reviewed journal and is rated according to international publication standards published by Yayasan Sagita Akademia Maju, Indonesia. Sagita Academia Journal is dedicated to developing studies of academics with multidisciplinary research backed ...