Dakwatuna: Jurnal Dakwah dan Komunikasi Islam
Vol. 12 No. 1 (2026): FEBRUARI

Dakwah Kultural dalam Animasi Anak: Representasi Islam pada Upin & Ipin dan Nussa

Fauzi, Ahmad (Unknown)
Subahri, Bambang (Unknown)



Article Info

Publish Date
09 Feb 2026

Abstract

Children’s animation serves as a strategic medium for conveying Islamic values in a subtle and contextual manner. This article aims to analyze the representation of Islam through clothing and cultural practices in two popular animated series, Upin & Ipin and Nussa. This study employs a qualitative method with a content analysis approach, focusing on selected scenes that depict Muslim attire, Islamic cultural practices, and social interactions among characters. The findings reveal that both animations consistently portray Islam as a friendly, inclusive religion that emphasizes social values such as togetherness, mutual cooperation, modesty, and social care. Muslim clothing is not merely presented as a religious symbol but also as a cultural identity embedded in everyday life. Through simple narratives and visuals that resonate with children, Upin & Ipin and Nussa contribute to shaping a moderate and contextual understanding of Islam from an early age.

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Journal Info

Abbrev

dakwatuna

Publisher

Subject

Religion Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Description

Dakwatuna is Dawah and Islamic communication Journal. It has been published since 2015 provides a forum for scientific communication of thought and research of Islamic Counseling Guidance, Islamic Broadcasting Communication, Dawah Management. Published twice a year, February and August. The editors ...