Aptisi Transactions on Management
Vol 10 No 1 (2026): ATM (APTISI Transactions on Management: January)

Evolving Business Strategies through Cyberpreneurship in the Age of AI and Automation

Maulana, Imam Ryan (Unknown)
Rahardja, Untung (Unknown)
Azizah, Nur (Unknown)
Rakhmansyah, Mohamad (Unknown)
Komara, Maulana Arif (Unknown)
Sebastian, Rizky (Unknown)



Article Info

Publish Date
30 Jan 2026

Abstract

The rapid advancement of Artificial Intelligence (AI) and automation has fundamentally transformed how organizations formulate and execute business strategies. As digital ecosystems continue to evolve, traditional approaches are no longer sufficient to maintain competitiveness, leading to the rise of cyberpreneurship as a strategic enabler for innovation and sustainability. The objective of this study is to examine how cyberpreneurship influences the evolution of business strategies through the adoption of AI and automation, focusing on strategic agility, innovation capability, and organizational adaptability. Using a quantitative research approach, data were collected from 250 digital entrepreneurs operating in creative and technology-based sectors. The data were analyzed using SmartPLS 4.0 to test the relationships among key constructs, including AI adoption, entrepreneurial innovation, business agility, and sustainable performance. The results indicate that AI adoption significantly enhances innovation capability, which mediates the relationship between cyberpreneurship and sustainable business performance. The findings highlight that businesses leveraging AI and automation can develop adaptive, data-driven, and customer-oriented strategies that strengthen long-term competitiveness. In conclusion, this study emphasizes that cyberpreneurship plays a crucial role in driving strategic transformation in the age of automation by fostering innovation and organizational resilience aligned with the Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production).

Copyrights © 2026






Journal Info

Abbrev

ATM

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

Aptisi Transactions on Management (ATM) adalah jurnal ilmiah yang diterbitkan oleh APTISI (Asosiasi Perguruan Tinggi Swasta Indonesia), guna memfasilitasi hasil jurnal ilmiah Civitas Akademika dalam bidang teknologi informasi, komunikasi, dan manajemen dalam menghadapi era digital di Indonesia. ATM ...