Kreativitas Partonun dalam Menimbulkan Efek Komunikasi Pemasaran Ulos

Defri Elias Simatupang (Balai Arkeologi Sumatera Utara)

Berkala Arkeologi SANGKHAKALA
Vol 12 No 23 (2009)

AbstractThis article about ulos, a traditional clothes made by Batak People. Nowdays, many partonun (people who made ulos) difficult to sell it. They complain about that and finally did not serious to preserve this culture. As a traditional ancestor heritage ulos must be competing in this global market era.So actually they need a new creativity to think how ulos can be more impotant. This Writing want to think about creativity by using communicatioan market theories.