Jurnal Ilmu Komunikasi dan Bisnis
Vol 9 No 2: April 2024

Exploring AI Chatbot Development for Gen-Z: A Study on First-Time and Experienced Voters in Pemilu

Lady Joanne Tjahyana (Petra Christian University)



Article Info

Publish Date
15 Apr 2024

Abstract

Artificial intelligence (AI) chatbots have been utilized as interactive learning platforms for higher education. Gen-Z was a generation that quickly adopted the latest technology. Several Gen-Z students participated in the Pemilu (general elections in Indonesia) for the first time in 2024. Therefore, this research aimed to develop an AI chatbot to give information about Pemilu to Gen-Z voters. The researcher developed the AI chatbot with several steps: data collecting, training, evaluating, refining, and analyzing conversation data. A group of 100 Gen-Z students took part in testing the AI chatbot. The researcher discovered that it was essential to keep refining the AI chatbot by improving the datasets and putting more context in it. Next, the researcher asserted that experienced Gen-Z voters asked more questions, as they have prior knowledge of experiencing the previous elections. Most of the experienced Gen-Z voters asked advanced questions, while most of the first-time Gen-Z voters asked basic questions. Moreover, the AI chatbot was a suitable learning platform for Gen-Z as they used metacognitive strategies to experiment with their questions to get the correct information from the AI chatbot. That action automatically helped the AI chatbot to improve its performance as part of the training step.

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Journal Info

Abbrev

jik

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Ilmu Komunikasi dan Bisnis adalah jurnal ilmiah bidang ilmu komunikasi serta ilmu pengetahuan yang berhubungan dengan bidang komunikasi yang diterbitkan oleh Universitas Tarakanita, Program Studi S1 Komunikasi di Jakarta. Jurnal Ilmu Komunikasi dan Bisnis menyampaikan sumbangan pemikiran di ...