Visual Identity Design for Mas Joko, the Auto Trader Efforts to Increase Brand Awareness

Sugiyanto, Lukas
Agustinus, Dhani
Rianto, Ivan Budi

Jurnal Info Sains : Informatika dan Sains
Vol. 16 No. 01 (2026): Info sains, 2026

This research aims to redesign the Mas Joko Pedagang Oto logo and standardize its application through application media. The research method uses research and development with a descriptive approach. The design technique uses Designing Brand Identity while data collection is done by observation and interviews. The results of the redesign of "Mas Joko Pedagang Oto" have a visual identity that is more appropriate to the brand's vision and mission and specific scope and meaning according to the needs and objectives of the Mas Joko Pedagang Oto brand.