Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

Peran Digital Marketing dan Penetaapan Harga Terhadap Keputusan Pembelian Konsumen di Platform E-Commerce Tiktok Shop

Lastri Novita Aplugi (Unknown)
Haryo Kusumo (Unknown)
Tantik Sumarlin (Unknown)

Article Info

Publish Date
02 Mar 2026

Abstract

This study analyzes the influence of digital marketing and pricing on consumer purchasing decisions on the e-commerce platform TikTok Shop in Semarang Regency, Central Java. The quantitative method was chosen, collecting data from questionnaires and analyzing using SmartPLS 4.0. The study findings indicate that the independent variable, digital marketing, pricing, has a positive and significant effect on the dependent variable, purchasing decisions.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Website

Abbrev

jaem

Publisher

Pusat Riset dan Inovasi Nasional

Subject

Economics, Econometrics & Finance

Description

Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis E-ISSN:2809-6487 (Online) / P-ISSN:2809-655X (print) diterbitkan oleh Pusat Riset dan Inovasi Nasional. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan ...