<![CDATA[This study is designed to examine the impact of transformational leadership implementation on employee motivation and work performance at PT Aflah Nusantara Indonesia. A quantitative survey-based method was applied involving 150 employee participants selected through a simple random sampling technique. The data collection instrument consisted of structured questionnaires using a five-point Likert scale, while data analysis employed multiple linear regression using SPSS version 26. Research findings indicate that transformational leadership has a significantly positive influence on employee performance, with a regression coefficient of 0.421 and a significance value of 0.000. Work motivation also demonstrates a significantly positive effect on performance, with a regression coefficient of 0.687 and a significance value of 0.000. Simultaneously, transformational leadership and work motivation significantly affect work performance, with an F-value of 87.452 and a coefficient of determination of 54.2 percent. This research reinforces the urgency of strengthening transformational leadership capabilities and enhancing work motivation as strategic approaches to optimizing employee performance within business entities.]]>
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