<![CDATA[This study examines how Israel employs digital diplomacy as a strategy of denial in response to international accusations regarding the use of starvation as a weapon of war and mass murder in Gaza. Utilizing W. Timothy Coombs' Situational Crisis Communication Theory (SCCT), the research identifies a systematic pattern of denial that includes three key strategies: attacking the accuser, outright denial, and scapegoating. Through qualitative descriptive analysis, the study reveals that Israel's digital communication acts as a coordinated crisis management mechanism, rather than a spontaneous public messaging effort. The strategy of attacking the accuser seeks to delegitimize institutions such as the International Criminal Court (ICC) by portraying them as biased or politically motivated. The denial strategy creates an alternative narrative that illustrates Gaza as being unaffected by starvation, while the scapegoating strategy shifts moral and legal responsibility onto Hamas. The findings conclude that state-led digital communication can effectively negate empirically substantiated humanitarian crises and reshape the moral narrative surrounding armed conflict.]]>
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