Jurnal Manajemen Bisnis
Vol. 15 No. 2 (2025): October

Green Entrepreneurial Orientation in MSMEs: A Systematic Review and Future Research Agenda

Wijayanti, Erma (Unknown)
Abdulah, Budiman (Unknown)
Putu Yohanes Agata L Sandopart, Dewa (Unknown)

Article Info

Publish Date
28 Oct 2025

Abstract

This study presents a systematic review and bibliometric analysis of Green Entrepreneurship Orientation (GEO) in micro, small, and medium enterprises (MSMEs) for the period 2018–2025. The analysis employs a combined protocol with bibliometric techniques to identify research trends, author collaboration patterns, and thematic focuses. Findings indicate that key drivers of GEO in MSMEs include environmental awareness, innovation capacity, and stakeholder pressure, while under-explored areas include green technology adoption, policy support, and sustainable supply chain integration. This study proposes a future research agenda focused on digital transformation, circular economy practices, and SME resilience in a post-crisis context.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

jmb

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB ...