Human Capital Development
Vol 12 No 1 (2025): Human Capital Development

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN

Yulianzha, Muhammad Gilang (Unknown)
Siahaan, Sinthon L (Unknown)

Article Info

Publish Date
22 Apr 2025

Abstract

This study aims to analyze the influence of product quality, brand image, and promotion on purchasing decisions for Kahf facial wash. This study used a quantitative method, distributing questionnaires to 100 respondents who use Kahf facial wash products. Data were obtained using IBM SPPS Statistics version 25 to determine the relationship between the variables in the research method. The analysis results indicate that product quality, brand image, and promotion have a positive influence on purchasing decisions for Kahf facial wash products.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Human Capital Development
Website

Abbrev

hcd

Publisher

Universitas Asa Indonesia

Subject

Other

Description

Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen ...