SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL

INFORMATION SEEKING BEHAVIOR AS A MEDIATOR: THE INFLUENCE OF SOCIAL MEDIA DEPENDENCE ON THE VOTING BEHAVIOR OF MIGRANT STUDENTS

Salsabila Anya Annora (Unknown)
Rina Martini (Unknown)



Article Info

Publish Date
07 Mar 2026

Abstract

This study aims to analyze the influence of social media dependence and Information Seeking Behavior on the voting behavior of migrant students in the 2024 Election in Salatiga City. Using a quantitative approach, data were collected through an online questionnaire from 209 migrant student respondents from two major universities in Salatiga. The analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) to test the direct and indirect relationships between variables. The results revealed that social media dependence has a positive and significant effect on voting behavior, both directly and indirectly through the mediation of ISB. Key findings indicate that ISB acts as a strong partial mediator, meaning that the influence of social media on election decisions is largely carried out through an active and critical information search process as modeled by Ellis. This study provides a theoretical contribution by integrating Media Dependency Theory and Ellis's Model to understand the mechanisms of voter behavior in the digital era, as well as practical implications for election organizers and educational institutions in designing effective political communication and digital literacy strategies for young migrant voters.

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Journal Info

Abbrev

sosioedukasi

Publisher

Subject

Education Social Sciences Other

Description

urnal sosioedukasi (e-ISSN: 2541-612X, Print ISSN 2086-6135) diterbitkan oleh Fakultas Keguruan dan Ilmu Pendidikan Universitas PGRI Banyuwangi, diterbitkan dua kali setahun pada bulan mei dan november. fokus Scientific Journals of Education and Social. Jurnal sosioedukasi mencakup semua bidang dan ...