EKONOMIS : Journal of Economics and Business
Vol 10, No 1 (2026): Maret

Pengaruh Citra Merek Terhadap Niat Beli pada Coffee Shop Dimediasi oleh Kepercayaan Merek

Arrafi, Ridho (Unknown)
Putra, Harmanda Berima (Unknown)

Article Info

Publish Date
06 Mar 2026

Abstract

This study aims to analyze the influence of brand image on purchase intention through brand trust in Coffee Shop. This research employs a quantitative approach with a sample of coffee lovers who intend to repurchase coffee shop products. By collecting primary data through the distribution of questionnaires to 165 respondents. Data processing uses PLS-SEM software. The analysis results show that brand image has a positive effect on brand trust. Brand trust has a positive effect on repurchase intention and brand image has a positive effect on repurchase intention through brand trust.

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Journal Info
EKONOMIS : Journal of Economics and Business
Website

Abbrev

ojsekonomis

Publisher

Universitas Batanghari Jambi

Subject

Economics, Econometrics & Finance

Description

Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini ...