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All Journal Jurnal Bisnis dan Ekonomi Managament Insight: Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) J-MAS (Jurnal Manajemen dan Sains) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Performance Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Jurnal Orientasi Bisnis dan Entrepreneurship PROFICIO: Jurnal Pengabdian Masyarakat Journal of Social Commerce Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Serat Acitya Journal of Ekonomics, Finance, and Management Studies
Putra, Harmanda Berima
Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH WORK FAMILY CONFLICT DAN ORGANIZATIONAL INJUSTICE TERHADAP COUNTERPRODUCTIVE WORK BEHAVIOR (CWB) DENGAN NEGATIVE AFFECTIVITY SEBAGAI VARIABEL MODERASI Lutfika Rachmawati; Harmanda Berima Putra; Kristina Anindita Hayuningtyas
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.1.45-60

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh work family conflict, distributive injustice, procedural injustice, interpersonal injustice, dan informational injustice terhadap Counterproductive Work Behavior (CWB) baik secara personal maupun organisasi dengan menambahkan negative affectivity sebagai variabel moderasi. Sampel penelitian sebanyak 138 responden dengan menggunakan metode purposive sampling. Metode yang digunakan adalah metode survey dengan pendekatan kuantitatif. Penelitian menggunakan analisis regresi moderasi dengan SPSS 17.0. Berdasarkan hasil analisis ditemukan bahwa work family conflict, distributive injustice, procedural injustice, interpersonal injustice, dan informational injustice tidak berpengaruh positif terhadap CWB-P maupun CWB-O. Sedangkan negative affectivity memoderasi work family conflict, distributive injustice, procedural injustice, interpersonal injustice, dan informational injustice terhadap CWB-P dan CWB-O. Hubungan antara work family conflict, distributive injustice, procedural injustice, dan informational injustice terhadap CWB-P dan CWB-O lebih kuat pada individu dengan tingkat negative affectivity tinggi dibandingkan dengan individu dengan negative affectivity rendah.
PREDIKSI NIAT PENGGUNAAN APLIKASI DAN PERMAINAN DARING FREEMIUM VERSI BERBAYAR DENGAN MENGGUNAKAN MODEL TPB Harmanda Berima Putra; Nungki Pradita; Kristina Anindita Hayuningtias
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.130-143

Abstract

This study investigates how the Theory of Planned Behavior determines the customer intention to use the freemium paid version of online apps and games. Data were collected using an online questionnaire which is distributed to 189 students at several universities in Indonesia. Data were then analysed using structural equation modelling by Amos. The results show that the subjective norm has a positive effect on perceived behavioral control and attitude. Perceived behavioral control has a positive effect on intention. In addition, attitude did not have a significant effect on intention to use the freemium paid version of online apps and games. Keywords: Freemium; Game Online; Intention; Theory Planned Behavior
INTEGRATION MODEL TPB AND PERCEIVED RISK OF INTENTION OF USE APPLICATIONS AND GAMES ONLINE FREEMIUM PAID VERSION: INDONESIAN STUDENTS CONTEXT Harmanda Berima Putra; Nungki Pradita; Anwar Mansyur
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.1999

Abstract

This study examines how the Theory of Planned Behavior and perceived risk can affect the intention to switch users of free versions of freemium online applications and games to use paid versions of freemium online applications and games. Data was collected using an online questionnaire which was distributed to 226 students at several universities in Indonesia. This study was analyzed using Structural Equation Modeling with Amos. The results showed that attitude proved to have a positive effect on intention. Subjective norms proved to have a positive effect on perceived behavioral control and attitudes. Perceived behavioral control has a positive effect on attitudes and intentions. Subjective norms were not shown to have a negative effect on intentions. Perceived performance risk does not affect attitudes and intentions to use freemium paid versions of online applications and games.
Pengaruh Kepemimpinan Transformasional dan Keadilan Organisasi Terhadap Kinerja Karyawan (Studi Pada Perusahaan Veneer dan Plywood Kabupaten Kendal) Siska Liana; Harmanda Berima Putra
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i1.1949

Abstract

Abstrak Penelitian ini menguji  pengaruh kepemimpinan transformasional dan keadilan organisasi terhadap kinerja karyawan. Jenis penelitian yang digunakan adalah kuantitatif dengan menggunakan metode survey dalam pengumpulan datanya. Kuesioner disebarkan sebanyak 165 kepada karyawan pada perusahaan Veneer dan Plywood di daerah Kabupaten Kendal. Teknik pengambilan sampel menggunakan purposive sampling dengan metode non-probabilitas. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional tidak berpengaruh positif terhadap kinerja karyawan dan keadilan organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Kata Kunci: Kepemimpinan Transformasional, Keadilan Organisasi, dan Kinerja Karyawan AbstractThis study examines the effect of transformational leadership and organizational justice on employee performance. The type of research used is quantitative by using survey methods in data collection. 165 questionnaires were distributed to employees at Veneer and Plywood companies in the Kendal Regency area. The sampling technique used was purposive sampling with a non-probability method. The results showed that transformational leadership did not have a positive effect on employee performance and organizational justice had a positive and significant effect on employee performance. Keywords: Transformational Leadership, Organizational Justice, and Employee Performance   
Apakah Kesenangan dan Romantisme Menimbulkan Cinta Merek? Pingki Dwi Aprilianingsih; Harmanda Berima Putra
Jurnal Bisnis dan Ekonomi Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021
Publisher : Faculty of Economics and Business, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/jbe.v29i1.9008

Abstract

This study aims to examine Customer Delight, romanticism towards brand love of body care products. This study uses quantitative methods. The sample in this study were users of body care products in the city of Semarang. Data was collected using an online questionnaire through a goggle form which was distributed to 150 respondents for one month. Data analysis used regression analysis from SPSS. The results show that Customer Delight, romanticism has a positive effect on brand love of body care products.
MODEL TAM DAN RISIKO PERSEPSIAN SEBAGAI ANTESENDEN NIAT PENGGUNAAN APLIKASI DAN PERMAINAN DARING FREEMIUM VERSI BERBAYAR PADA MAHASISWA DI INDONESIA Nungki Pradita; Harmanda Berima Putra; Lutfika Rachmawati
Management Insight: Jurnal Ilmiah Manajemen Vol 17, No 1 (2022): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.17.1.9-20

Abstract

Penelitian ini bertujuan menganalisis pengaruh Technology Acceptence Model dan risiko persepsian pada niat beralih penguna aplikasi dan permainan daring freemium versi gratis ke versi berbayar. Ukuran sampel dalam penelitian ini adalah 200 responden yang merupakan mahasiswa pengguna aplikasi dan permainan daring freemium versi gratis. Dari hasil analisis menggunakan Structural Equation Modelling ditemukan bahwa kegunaan persepsian berpengaruh positif pada sikap, kemudahan penggunaan persepsian tidak berpengaruh positif pada sikap. Sedangkan, risiko finansial persepsian tidak berpengaruh positif pada sikap, risiko kinerja persepsian berpengaruh positif pada sikap, dan sikap berpengaruh positif pada niat beralih menggunakan aplikasi dan permainan daring freemium versi berbayar.
Sikap, Norma Subjektif, dan Kontrol Perilaku Terhadap Niat Membeli Produk Kosmetik Halal oleh Konsumen Muda Dinesa Rahmavita Ayu Sukma; Harmanda Berima Putra; Bambang Sutejo
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5785

Abstract

The purpose of this study was to determine the effect of attitudes, subjective norms, and behavioral control on the intention to buy halal cosmetic products by young consumers. Quantitative methods were used in this study and data were measured using a Likert scale. Sampling using purposive sampling method with sample criteria and obtained a sample of 170 people. The results showed that the Adjusted R Square value was 0.695 and the calculated F value was 129.180 with a significance level of less than 5%. In conclusion, attitude and behavioral control have a significant positive effect on purchase intention, while subjective norms have no significant positive effect on purchase intention. Keywords: Behavior Control, Purchase Intention, Subjective Norm, Attitude
Pengaruh Citra Merek, Nilai, Harga, Dan Kepercayaan Pada Niat Pembelian Melalui Aplikasi Shopee Food Di Kota Semarang Pasca Covid-19 Mutiara Sabila Hudiya Lael; Harmanda Berima Putra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2868

Abstract

Penelitian ini bertujuan untuk menguji pengaruh citra merek, nilai, harga dan kepercayaan terhadap niat pembelian menggunakan aplikasi ShopeeFood di Kota Semarang pasca COVID-19. Penelitian ini dilakukan di kota Semarang yang menggunakan metode penelitian kuantitatif. Pengumpulan data dalam penelitian ini menggunakan kuesioner melalui google formulir dan menggunakan metode purposive sampling dengan kriteria yang digunakan jenis kelamin, usia, pekerjaan dan pendapatan. Dari hasil pengumpulan data terdapat 139 responden yang terlibat dalam mengisi kuesioner. Berdasarkan hasil analisis regresi disimpulkan bahwa citra merek, nilai, harga dan kepercayaan berpengaruh positif terhadap niat pembelian pasca covid-19. 
Apakah Kesenangan Konsumen Dan Identifikasi Sosial Meningkatkan Loyalitas Merek? Peran Cinta Merek Sebagai Pemediasi Harmanda Berima Putra; Kristina Anindita Hayuningtias
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8186

Abstract

Research examines the effect of customer delight, and self-identification on loyalty through the mediating role of brand love. This study uses a quantitative method with a sample of users of body care products. Data collection used an online survey method with a total of 197 respondents. The results of the analysis using SEM Amos have shown that consumer pleasure has no positive effect on brand love. Brand love has no positive effect on loyalty, customer social identification has a positive effect on love and loyalty. Furthermore, consumer pleasure has a positive effect on loyalty. Keywords: Customer delight, Social identification, Loyalty, Brand love.
Pengaruh Kesenangan Konsumen, Materialisme, Dan Kesesuaian Diri Terhadap Cinta Merek Pada Konsumen Produk Skincare Kristianti, Saskia; Putra, Harmanda Berima; Annisa, Intan Tri; Nurfatimah, Siti Nuke
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 5 No 1 (2024): JUNE 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v5i1.4184

Abstract

There are still a lot of brands today that fail to survive in their respective industries. Brand development is hindered by the absence of a psychological strategy, such as fostering emotional connections. The purpose of this study is to determine how consumer pleasure, materialism, and self-conformity affect brand loyalty. Quantitative methods are used in the research approach. Purposive sampling is the sample technique that is applied. A Google Form was utilized to collect data from respondents, yielding 202 student responses. Multiple linear regression analysis is used in research analysis. According to the study's findings, materialism and customer satisfaction boost brand loyalty. In the meantime, brand loyalty is unaffected by self-conformity. Our study has a number of practical and conceptual ramifications.  From a conceptual standpoint, the study offers guidance for future investigations, such as broadening the causes and effects of brand love, including brand romance, brand loyalty, and satisfaction. Empirically speaking, study findings indicate that managers and businesses alike must be mindful of brand positioning tactics. When it comes to using skincare products, people put pleasure and materialistic aspects first.
Co-Authors Annisa, Intan Tri Anwar Mansyur Arief Himmawan Dwi Nugroho Azzahra, Marceline Diva Berlianda Bambang Sutedjo Bambang Sutejo Chike Amanda Selsa Dinesa Rahmavita Ayu Sukma Gina Silvia Hayuningtias, Kristina Anindita Indra Nur Wicaksana Kristianti, Saskia Kristina Anindita Hayuningtias Kristina Anindita Hayuningtyas Lutfika Rachmawati Lutfika Rachmawati Mutiara Sabila Hudiya Lael Ningsih, Artina Nungki Pradita Nurfatimah, Siti Nuke Pingki Dwi Aprilianingsih Ratih Ayu Puspitasari Robertus Basiya Siska Liana Solly Aryza Sovi Iriyanti Wachid, Ainullah Wisna Rizki Ramadan