<![CDATA[One of the essential components in the implementation of learning is instructional media. Instructional media can facilitate the learning process and spark students' interest in the material presented, particularly through media that is practical and accessible anytime and anywhere. However, current challenges in the field indicate a lack of engaging, effective, and practical instructional media for learning activities. This study aims to conduct a needs analysis among teachers and fifth-grade students as a reference for developing interactive instructional media for the "Indonesiaku Kaya Raya" topic in the (IPAS) subject. The method employed is descriptive with a quantitative approach, utilizing observation, interviews, and questionnaires for data collection. The results from interviews and observations indicate a demand for flipbook-based instructional media. Furthermore, questionnaires completed by 27 students revealed that 51.9% find IPAS subjects difficult to comprehend, 59.3% agree that the "Indonesiaku Kaya Raya" material is challenging, and 59.3% expressed a need for interactive media. Consequently, there is a clear necessity for technology-based, interactive, and practical instructional media. There is an urgent need for flipbook-based media that can be accessed anywhere and at any time a format that integrates images, audio, video, hyperlinks, and other engaging features.]]>
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