Social Agriculture, Food System, and Environmental Sustainability
Vol. 3 No. 1: (February) 2026

Empowering local communities through digital marketing automation: A case study of eco-friendly dragon fruit kombucha

Syafruddin, Aldy Iqbal (Unknown)
Febriana, Imelda Putri (Unknown)
Zahwa, Annurul (Unknown)
Aninda, Lulus Putri (Unknown)



Article Info

Publish Date
28 Feb 2026

Abstract

Background: This study examines the application of automation technology in the production of environmentally friendly dragon fruit-based kombucha in Kediri using the n8n platform. Kombucha is a fermented beverage that has attracted growing consumer interest due to its potential health benefits, while dragon fruit serves as a natural ingredient with added nutritional value. Methods: The study employs a research and development (R&D) approach aimed at improving production efficiency and maintaining product quality. Automation is applied to several stages of the production process, including raw material management, fermentation time regulation, as well as distribution and marketing activities. The development process is based on the Borg and Gall model, which emphasizes systematic testing and evaluation at each stage of product development. This approach allows for continuous refinement to ensure the feasibility and effectiveness of the production system. Findings: The results of the study show that the integration of the n8n platform has successfully automated key workflows, from monitoring raw materials to managing fermentation times and marketing distribution. This implementation has significantly improved operational efficiency by reducing dependence on manual processes and minimizing the risk of human error. From a product perspective, consumer trials showed a high level of acceptance; dragon fruit kombucha produced by this system was rated superior in terms of flavor balance, fresh aroma, and attractive natural color. Conclusion: This study concludes that the use of low-code automation technology such as n8n is an effective solution for optimizing the production and marketing of environmentally friendly kombucha at the local level. Novelty/Originality of this article: The novelty of this research lies in the use of the n8n platform—which is commonly used for pure IT workflows—in the context of MSME-scale fermented beverage production.

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Journal Info

Abbrev

SAFSES

Publisher

Subject

Agriculture, Biological Sciences & Forestry Environmental Science Social Sciences

Description

Aims: SAFSES journal aims to advance research and understanding at the intersection of agriculture, food systems, and environmental sustainability. The journal seeks to provide a platform for innovative studies that explore how agricultural practices, food production, and environmental policies can ...