Jurnal Tana Mana
Vol 9 No 1 (2026): IJoASER (International Journal on Advanced Science, Education)

The Influence of Sales Promotion and Trust on the Decision to Use ShopeePay Digital Wallet on the Shopee Application: A Case Study of Business Faculty Students at Mitra Indonesia University

Asrofi, Hendri (Unknown)
Meidasari, Evi (Unknown)
Silvia, Dewi (Unknown)



Article Info

Publish Date
04 Mar 2026

Abstract

This study aims to determine the Influence of Sales Promotion and Trust on the Decision to Use the Shopeepay Digital Wallet on the Shopee Application. The data used in this study are primary data obtained directly from the source, namely through respondents who filled out the questionnaire and secondary data are previous research, as well as theories and views from several experts that are relevant to the research theme. The analysis technique used is validity, reliability, classical assumptions, hypotheses and multiple linear regression. Based on the results of the analysis, it can be concluded that simultaneously the influence of sales promotion and trust has a significant effect on the decision to use the Shopeepay digital wallet on the Shopee application. Partially, the sales promotion variable has a negative effect on the decision to use and the trust variable has a positive effect on the decision to use. Thus, to increase the decision to use the Shopeepay digital wallet on the Shopee application, sales promotion and trust must be considered

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Journal Info

Abbrev

IJoASER

Publisher

Subject

Law, Crime, Criminology & Criminal Justice

Description

The Court Journal contains themes that are generally related to issues of Islamic Law and Legal Studies both in Indonesia and throughout the world. The following are some themes that can be illustrated in the Court Journal article: Islamic law, Islamic Economic Law,Islamic Criminal Law, Marriage and ...