Garuda - Garba Rujukan Digital

Kualitas Custumer Relationship Management terhadap Loyalitas Pelanggan pada Dealer Yamaha Bahana Pagar Bandar Lampung Hasbullah, Hasbullah; Meidasari, Evi; Isabella, Astrid Aprica
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Currently the focus of marketing strategies that are often used by business people is to manage individual customers carefully and in detail. marketing strategy is no longer something fancy but rather an absolute necessity for it requires an idea of marketing strategy so that one can maintain its existence by using customer relationship management practices. Information and technology is now increasingly rapidly making it easier for the strategy to establish relationships with customers, Yamaha Bahana Pagar Alam dealers provide SMS services. The population in this study was 9,903 units to determine the number of samples using the Isaac and Michael Formulas obtained a total sample of 247 respondents. The results of the regression equation then the most dominant customer relationship variable influences customer loyalty at Yamaha Banaha Pagar Alam Bandar Lampung dealers is technology, this is due to the technological variables having the greatest beta coefficient values when compared with human resources and process variables.

PENGARUH STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA USAHA MIKRO KECIL MENENGAH (UMKM) PENGOLAHAN IKAN ASIN IBU SYARIAH DI PULAU PASARAN meidasari, evi; Surya, Andi; Nurstyani, Anisya
Jurnal Manajemen dan Bisnis (JMB) Vol 5, No 1 (2024)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v5i1.1447

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran yang terdiri dari produk, harga lokasi dan promosi dalam meningkatkan volume penjualan pada usaha mikro kecil menengah pengolahan ikan asin di Pulau Pasaran. Sempel dalam penelitian ini adalah konsumen dari usaha mikro kecil menengah pengolahan ikan asin di Pulau Pasaran yang berjumlah 40 responden. Data primer dalam penelitian ini diperoleh melalui kuesioner yang dibagikan kepada responden dan data skunder dalam penelitian ini adalah laporan penjualan, produk hasil pengolahan ikan asin di Pulau Pasaran dan harga produk pengolahan ikan asin di Pulau Pasaran. Teknik analisis yang dilakukan adalah uji kualitas data, uji asumsi klasik, analisis regresi linier berganda dan pengujian hipotesis. Berdasarkan hasil analisis data maka dapat disimpulkan bahwa strategi pemasaran yang terdiri dari produk, harga, lokasi dan promosi berpengaruh secara parsial dan simultan dalam meningkatkan volume penjualan pada usaha mikra kecil menengah pengolahan ikan asin di Pulau Pasaran.Kata Kunci : Produk, Harga, Lokasi, Promosi, Volume Penjualan

PEMASARAN DIGITAL MARKETING PRODUK DODOL MAGROVE DI DESA WISATA PULAU PAHAWANG Meidasari, Evi; Andi Surya; Desmon; Bambang Pratowo
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 2 (2024): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i2.409

Kegiatan pemasaran mempunyai peranan yang sangat penting dalam dunia usaha, karena pemasaran suatu barang atau jasa dalam sebuah perusahaan berpengaruh terhadap laba yang diperoleh perusahaan. Oleh karena itu para pemasar pun saling bersaing untuk menciptakan barang atau jasa yang semenarik mungkin agar dapat menarik minat pelanggan terhadap produk atau jasa yang dihasilkan karena pemasaran dimulai dengan pemenuhan akan kebutuhan manusia yang kemudian tumbuh menjadi keinginan. Potensi yang dimiliki dibidang kuliner yaitu Dodol Mangrove sampai saat ini masih mengalami kekurangan dalam hal proses produksi dan pengemasan, dikarenakan masih minimnya pengetahuan masyarakat akan pengemasan yang baik sehingga produk yang dihasilkan dapat ekspansi keluar Pulau Pahawang dan dikenal luas oleh masyarakat Lampung khususnya

Content is King: The Economic Impact of Powerful Narratives in Driving Brand Engagement and Consumer Value Octavia, Ria; Derina Yusda, Desi; Indriyani, Susi; Meidasari, Evi; Silvia, Dewi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.6571

This study investigates the impact of a powerful narrative on brand engagement among Tokopedia users, focusing on the mediating roles of customer perception and content engagement. Using a quantitative research design and structural equation modeling (SEM) via Smart PLS, data were collected from 150 management students in Bandar Lampung who use the Tokopedia platform. The findings reveal that emotional engagement and message consistency significantly enhance the perception of a powerful narrative, which in turn positively influences customer perception and content engagement. Both customer perception and content engagement serve as critical mediators, amplifying the narrative's effect on brand engagement. These results suggest that a well-crafted narrative, reinforced by emotional resonance and message consistency, can deepen customer loyalty and advocacy by fostering favorable perceptions and active engagement with brand content. This study highlights the importance for e-commerce platforms like Tokopedia to leverage emotionally engaging and consistent narratives to enhance customer relationships and secure a competitive advantage in digital markets.

Peningkatan Kompetensi Wirausaha Ekonomi Kreatif Bagi Siswa Kejuruan Melalui Produk Kerajinan Tangan Kusumawardani, Niken; Meidasari, Evi; Sukmasari, Dewi
Jurnal Masyarakat Madani Indonesia Vol. 2 No. 4 (2023): November
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/js.v2i4.166

Ekonomi kreatif adalah kegiatan ekonomi yang menitiberatkan pada proses produksi berdasarkan kreativitas yang mampu mendatangkan nilai ekonomis. Kegiatan ini menitikberatkan pada arti pentingnya ekonomi kreatif terhadap perekonomian nasional. Dari hasil laporan kemenparekraf (Kementerian Pariwisata dan Ekonomi Kreatif) bahsawannya sektor ekonomi kreatif mampu berkontribusi terhadap PDB nasional. Salah satu sektor ekonomi kreatif di Indonesia adalah kriya (kerajinan tangan). Banyak produk kerajinan tangan yang telah menembus pasar dunia, tentu hal ini sangat membantu dalam hal penyediaan lapangan pekerjaan. SMK (Sekolah Menegah Kejuruan) merupakan lembaga pendidikan yang menyediakan lulusan yang nantinya siap diterjunkan ke pasar kerja. Untuk itu, sangat penting untuk membekali mereka dengan cukup informasi mengenai konsep ekonomi kreatif maupun jenis keahliannya. Kegiatan pengabdian kepada masyarakat ini dilakukan di SMK BLK Bandarlampung. Metode yang dilakukan adalah dengan cara sosialisasi materi mengenai konsep ekonomi kreatif dan pendampingan pembuatan produk kerajinan tangan. Dari hasil kegiatan tersebut, siswa SMK BLK Bandarlampung memperoleh pengetahuan dan wawasan mengenai ekonomi kreatif dan produknya yang nantinya akan digunakan sebagai bekal kegiatan berwirausaha.

Decoding Virality: How Micro-Moments Drive Consumer Behavior in Social Media Marketing Yusda, Desi Derina; Silvia, Dewi; Indriyani, Susi; Meidasari, Evi; Bakti, Umar
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.161

This study investigates how micro moments and content virality influence purchase intention among Generation Z social media users in Indonesia. Employing a mixed methods design, it integrates quantitative survey data from 215 respondents and qualitative insights from 15 in depth interviews. Micro moments categorized as “I want to know,” “I want to go,” “I want to do,” and “I want to buy” are examined alongside content virality elements such as emotional resonance and shareability. Structural Equation Modeling (SEM) confirms that both micro moments and content virality significantly affect purchase intention, with brand engagement serving as a mediating variable. Additionally, multigroup analysis reveals that digital literacy moderates the relationship between engagement and purchase outcomes. Qualitative thematic analysis further supports these findings by revealing cognitive and emotional pathways triggered by social media interactions. The research contributes to behavioral marketing literature by offering an integrative framework that links temporal triggers, emotional content dynamics, and user competencies. Practical implications suggest marketers must design real time, emotionally engaging, and literacy aware content strategies. This study not only fills a critical gap in Southeast Asian digital consumer behavior research but also provides strategic insights for businesses targeting Gen Z on platforms like TikTok and Instagram.

The influence of Good Corporate Governance on the financial performance of State-Owned Enterprises listed on the Indonesia Stock Exchange Alie, Maria Septijantini; Fitri, Egi Rodlia; Desmon, Desmon; Nasir, M.; Meidasari, Evi
Journal of Multidisciplinary Academic Business Studies Vol. 2 No. 1 (2024): November
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v2i1.2507

Purpose: This study aims to determine the effect of Good Corporate Governance on the Financial Performance of BUMN Companies listed on the Indonesia Stock Exchange in 2019-2023. Methodology: This study used a quantitative approach. This study used 70 research samples. This study has two variables, namely: 4 independent variables (X1, X2, X3, and X4) and 1 (one) dependent variable. Institutional leadership (X1), board of directors (X2), board of commissioners (X3), and audit committee (X4) are independent variables, while financial performance (Y) is the dependent variable. Results: Based on data analysis, it has been found that the answer to the hypothesis is that institutional ownership, board of directors, board of commissioners, and audit committee simultaneously and partially have a significant effect on financial performance in BUMN companies listed on the Indonesia Stock Exchange in 2019-2023. Conclusion: Good corporate governance (CG) (institutional ownership, board of directors, board of commissioners, and audit committee) significantly affects the financial performance of state-owned enterprises on the Indonesia Stock Exchange (IDX) for the period 2019–2023. The effective implementation of GCG can increase ROA and company value. Limitations: The independent variables in this study are limited to institutional ownership, board of directors, and audits. First,ee, and the dependent variable is financial performance (ROA). The research was conducted only on BUMN companies listed on the Indonesia Stock Exchange. Contribution: Management is expected to pay more attention to Good Corporate Governance in the company in order to create good company value.

Pengaruh Kompetensi Dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Dinas Perikanan Kabupaten Pesisir Barat Yani, David Ahmad; Meidasari, Evi
Jurnal Manajemen dan Bisnis (JMB) Vol 6, No 2 (2025)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v1i2.461

AbstractCompetence is the ability of an employee to carry out tasks. Work motivation is an encouragement that comes from the employee. Performance is the result of work both in quality and quantity. This study aims to determine the effect of work competence and motivation on employee performance at Dinas Perikanan Kabupaten Pesisir Barat.The research conducted was quantitative descriptive research. This study used 56 research respondents. There are three variables in this study, namely: 2 (two) independent variables (X1 and X2) and 1 (one) dependent variable where competence (X1) and work motivation (X2) are independent variables and employee performance (Y) as the dependent variable.From the results of data processing, the following hypothesized answers have been found; there is the influence of competence (X1) on employee performance (Y), with a level of influence of 65.7% There is an influence of work motivation (X2) on employee performance (Y) with a level of influence of 70.8%. There is an influence of competence (X1) and work motivation (X2) together on employee performance (Y), with a level of influence of 77.2%. Keywords : Competence, work motivation, employee performance

The influence of Good Corporate Governance on the financial performance of State-Owned Enterprises listed on the Indonesia Stock Exchange Alie, Maria Septijantini; Fitri, Egi Rodlia; Desmon, Desmon; Nasir, M.; Meidasari, Evi
Journal of Multidisciplinary Academic Business Studies Vol. 2 No. 1 (2024): November
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v2i1.2507

Purpose: This study aims to determine the effect of Good Corporate Governance on the Financial Performance of BUMN Companies listed on the Indonesia Stock Exchange in 2019-2023. Methodology: This study used a quantitative approach. This study used 70 research samples. This study has two variables, namely: 4 independent variables (X1, X2, X3, and X4) and 1 (one) dependent variable. Institutional leadership (X1), board of directors (X2), board of commissioners (X3), and audit committee (X4) are independent variables, while financial performance (Y) is the dependent variable. Results: Based on data analysis, it has been found that the answer to the hypothesis is that institutional ownership, board of directors, board of commissioners, and audit committee simultaneously and partially have a significant effect on financial performance in BUMN companies listed on the Indonesia Stock Exchange in 2019-2023. Conclusion: Good corporate governance (CG) (institutional ownership, board of directors, board of commissioners, and audit committee) significantly affects the financial performance of state-owned enterprises on the Indonesia Stock Exchange (IDX) for the period 2019–2023. The effective implementation of GCG can increase ROA and company value. Limitations: The independent variables in this study are limited to institutional ownership, board of directors, and audits. First,ee, and the dependent variable is financial performance (ROA). The research was conducted only on BUMN companies listed on the Indonesia Stock Exchange. Contribution: Management is expected to pay more attention to Good Corporate Governance in the company in order to create good company value.

The Influence of Sales Promotion and Trust on the Decision to Use ShopeePay Digital Wallet on the Shopee Application: A Case Study of Business Faculty Students at Mitra Indonesia University Asrofi, Hendri; Meidasari, Evi; Silvia, Dewi
International Journal on Advanced Science, Education, and Religion Vol 9 No 1 (2026): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v9i1.1457

This study aims to determine the Influence of Sales Promotion and Trust on the Decision to Use the Shopeepay Digital Wallet on the Shopee Application. The data used in this study are primary data obtained directly from the source, namely through respondents who filled out the questionnaire and secondary data are previous research, as well as theories and views from several experts that are relevant to the research theme. The analysis technique used is validity, reliability, classical assumptions, hypotheses and multiple linear regression. Based on the results of the analysis, it can be concluded that simultaneously the influence of sales promotion and trust has a significant effect on the decision to use the Shopeepay digital wallet on the Shopee application. Partially, the sales promotion variable has a negative effect on the decision to use and the trust variable has a positive effect on the decision to use. Thus, to increase the decision to use the Shopeepay digital wallet on the Shopee application, sales promotion and trust must be considered

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