<![CDATA[This study aims to analyze the influence of location and perceived service quality on tenant loyalty in an office park building in Jakarta, with tenant satisfaction as a mediating variable and perceived price as a moderating variable. A total of 140 respondents participated in this research, consisting of company representatives involved in decision-making regarding office space leasing. The study employed multiple linear regression to examine relationships among variables, and hypotheses were tested using the same method. The findings reveal that: (a) building location has a significant effect on tenant satisfaction; (b) perceived service quality significantly influences tenant satisfaction; (c) tenant satisfaction has a significant impact on tenant loyalty; and (d) perceived price significantly moderates the relationship between tenant satisfaction and loyalty. These results indicate that a strategic location and high-quality service contribute positively to tenant satisfaction, which, in turn, enhances tenant loyalty. Furthermore, perceived price strengthens the relationship between satisfaction and loyalty, highlighting its importance in sustaining long-term tenant relationships]]>
Copyrights © 2021
