Triyono Arief Wahyudi
Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta, Indonesia

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Determinasi loyalitas penyewa: Lokasi, kualitas layanan, kepuasan, dan persepsi harga Triyono Arief Wahyudi
Jurnal Riset Manajemen dan Bisnis Vol. 6 No. 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v6i2.988

Abstract

This study aims to analyze the influence of location and perceived service quality on tenant loyalty in an office park building in Jakarta, with tenant satisfaction as a mediating variable and perceived price as a moderating variable. A total of 140 respondents participated in this research, consisting of company representatives involved in decision-making regarding office space leasing. The study employed multiple linear regression to examine relationships among variables, and hypotheses were tested using the same method. The findings reveal that: (a) building location has a significant effect on tenant satisfaction; (b) perceived service quality significantly influences tenant satisfaction; (c) tenant satisfaction has a significant impact on tenant loyalty; and (d) perceived price significantly moderates the relationship between tenant satisfaction and loyalty. These results indicate that a strategic location and high-quality service contribute positively to tenant satisfaction, which, in turn, enhances tenant loyalty. Furthermore, perceived price strengthens the relationship between satisfaction and loyalty, highlighting its importance in sustaining long-term tenant relationships
Model keterkaitan resource–capability–market forces terhadap pembentukan strategi bersaing dan hasil kinerja perusahaan Triyono Arief Wahyudi
Jurnal Riset Manajemen dan Bisnis Vol. 8 No. 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v8i2.1119

Abstract

This study analyzes the influence of company resources, capabilities, customers, and competitors on competitive strategy and firm performance. A quantitative approach was employed, involving 78 senior employees from service companies in DKI Jakarta. Data were collected through questionnaires and analyzed using multiple regression analysis after validating instrument reliability and classical assumptions. The findings reveal that while company resources and customer-related factors do not significantly affect competitive strategy, capabilities and competitor-related factors exert significant positive influences. Furthermore, competitive strategy significantly enhances company performance. These results highlight that capabilities and competitive awareness are more critical than resource ownership alone in shaping effective strategies. Practically, service firms should prioritize capability development—such as employee training and innovation processes—and strengthen competitor monitoring to improve strategic responsiveness. Policymakers and industry associations may also support sector competitiveness through capability-building programs and knowledge-sharing platforms