<![CDATA[This research is based on the phenomenon of increasing social media use, particularly Instagram, which has the potential to cause addiction among Generation Z. An individual's self-confidence is assumed to have a relationship with the tendency toward social media addiction. This study aims to explore this relationship using a quantitative correlational method, involving 229 Generation Z participants in Jakarta selected through purposive sampling. The results show a significant positive relationship between self-confidence and social media addiction (r = 0.175, p < 0.05). The higher an individual's self-confidence, the greater their tendency to engage in excessive social media use, particularly Instagram. The positive dimension of self-confidence has a significant correlation with social media addiction, while the negative dimension does not show a significant relationship. The discussion reveals that self-confidence influences how individuals, especially Generation Z, interact with social media. These findings provide important insights for educators, parents, and researchers to develop strategies that support self-confidence and reduce the risk of social media addiction among young generations.]]>
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