STRATEGI PEMASARAN UNTUK MENINGKATKAN PENDAPATAN USAHA PETERNAKAN AYAM RAS PETELUR PADA USAHA PETERNAKAN AYAM LINA NAGARI TAEH BARUAH KEC. PAYAKUMBUH KAB. LIMA PULUH KOTA

Rona Rintri Ghoitsa (Ekonomi dan Bisnis Islam, Universitas Sjech M.Djamil Djambek Bukittinggi)
Jon Kenedi

Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Vol. 11 No. 01 (2025): Volume 11 No. 01 Maret 2025 In Proccess

This research is motivated by the existence of obstacles or barriers in developing marketing strategies. With the right marketing strategy, it will help the company to boost revenue. The target of this finding is to understand how marketing tactics boost revenue from the egg-laying chicken farming business at the Lina chicken farm in Payakumbuh. By determining the source of primary and secondary data, this qualitative research connects theory with reality. The data analysis technique uses SWOT Analysis by providing score weights, ratings and values. The research findings here prove that the marketing strategies carried out are (1) utilizing competent human resources to manage opportunities such as product diversification; (2) Expanding the market through distribution to wider areas to capture increased demand; (3) daring to compete with competitors.