<![CDATA[Based on the results of the study, it shows that the quality of service provided to consumers of gacoan noodles is still low at 68.9%. This study aims to determine how much influence the quality of service has on customer satisfaction of Bandar Lampung gacoan noodles. This type of research is quantitative with a descriptive verification method and uses an ex post facto and survey approach. Data collection techniques using questionnaires, observations and interviews. The population used in this study were gacoan noodle customers from May 23 to June 4, 2025. The research sample was 105 respondents with the incidental sampling method. Based on the validity test (product momet correlation), reliability test (alpha cronbach's), normality test (kolmogrov Smirnov test), homogeneity test (Levene Statistic), classical assumption test (multicollinearity test, heteroscedasticity test and autocorrelation test), hypothesis test using the t-test with the help of SPSS for windows version 25.0. The results of this study are that there is a significant influence of ease of transaction on service quality, with the results of the hypothesis showing a t-count value of 6.468 and a t-table value of 1.659 or 6.468> 1.659, then H0 is rejected and H1 is accepted. With an R square value of 0.289 or 28.9% while the rest is influenced by other variables.]]>
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