<![CDATA[Learning in this digital era faces new challenges, particularly in addressing the characteristics of Generation Z, who grew up in a digital and visual environment. The gap between conventional methods and Gen Z's learning needs leads to low motivation, especially in subjects considered difficult. This article explores gamification as a strategy for developing adaptive teaching materials and analyzes its effectiveness in increasing learning motivation. Through a literature review based on ARCS and Self-Determination Theory (SDT), the integration of game elements into learning design, implementation challenges, and solutions are examined. The study results indicate that gamification can stimulate intrinsic and extrinsic motivation, encourage active learning, and create enjoyable learning experiences. However, its effectiveness depends on teacher readiness, technological skills, and appropriate instructional design. Gamification is therefore positioned as a relevant pedagogical strategy for shaping a dynamic learning ecosystem in the digital era.]]>
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