Applying the UX Honeycomb Model to Evaluate User Satisfaction in the Maxim Application

Auliya Rohman Riquelme Al Ubaidah (Department of Information Technology, Faculty of Engineering and Computer Science, Universitas Muhammadiyah Semarang, Indonesia)
Eva Febyliana (Department of Information Technology, Faculty of Engineering and Computer Science, Universitas Muhammadiyah Semarang, Indonesia)
Maulana Sihdi Habibie (Department of Information Technology, Faculty of Engineering and Computer Science, Universitas Muhammadiyah Semarang, Indonesia)
Mustika Restu Nur Asri (Department of Information Technology, Faculty of Engineering and Computer Science, Universitas Muhammadiyah Semarang, Indonesia)
Kilala Mahadewi (Department of Information Technology, Faculty of Engineering and Computer Science, Universitas Muhammadiyah Semarang, Indonesia)
Nova Christina Sari (Department of Information Technology, Faculty of Engineering and Computer Science, Universitas Muhammadiyah Semarang, Indonesia)
Muhammad Zainudin Al Amin (Department of Information Technology, Faculty of Engineering and Computer Science, Universitas Muhammadiyah Semarang, Indonesia)

Journal of Computing and Smart Ecosystems
Vol. 1 No. 2 (2025): J-CaSE

This study evaluates the user experience of the Maxim application using Peter Morville’s UX Honeycomb approach, encompassing seven dimensions: usability, desirability, findability, accessibility, credibility, value, and usefulness. A descriptive quantitative method was employed, with data collected through questionnaires from active users of the Maxim application. Data analysis was conducted using descriptive statistics. The results indicate a positive evaluation, particularly in usability (access speed, average score of 3.87). However, the payment process and overall comfort received lower scores, suggesting the need for improvement. These findings indicate that the Maxim application is generally effective, but improvements to specific features could enhance user satisfaction.