Sciences du Nord Economics and Business
Vol. 1 No. 01 (2024): Sciences du Nord Economics and Business

The Effect of Digital Economy Networks on the Growth of Small and Medium Enterprises in West Java Case Study on E-commerce Platforms

Loso Judijanto (IPOSS Jakarta)
Eva Yuniarti Utami (Universitas Sebelas Maret)
Eko Sudarmanto (Universitas Muhammadiyah Tangerang)
Nurlina Aris (Institut Dharma Bharata Grup)
Ahmadun Ahmadun (Universitas Respati Indonesia)



Article Info

Publish Date
07 Feb 2024

Abstract

This research investigates the impact of the digital economy network on the growth of Small and Medium Enterprises (SMEs) operating on e-commerce platforms in West Java. Utilizing a quantitative research design, data was collected from 110 SMEs through structured questionnaires, focusing on digital economy components such as Broadband Infrastructure, Digital Skills, Online Payment Systems, and Policy Support. The analysis, conducted using regression and correlation studies with SPSS 26, unveiled significant relationships between these components and SME growth indicators—Revenue Growth, Market Expansion, and Employment Generation. The results highlight the pivotal role of Broadband Infrastructure, emphasizing its positive influence on SME performance. The interconnectedness of digital economy components underscores the need for comprehensive strategies to foster a conducive ecosystem for SMEs in the evolving digital landscape. Policymakers, businesses, and stakeholders can leverage these insights to shape interventions and strategies that support the sustainable growth of SMEs in West Java's e-commerce sector.

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Journal Info

Abbrev

sneb

Publisher

Subject

Economics, Econometrics & Finance

Description

Sciences du Nord Economics and Business is an open access journal from North Press Publishers. Sciences du Nord Economics and Business an international journal publishing papers that apply quantitative methods to analyze economic, business and management issues and problems published twice a year in ...