Jurnal Manajemen Bisnis Krisnadwipayana
Vol 12 No 3 (2024): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PT. NIRO FACTORY OUTLET GUNUNG PUTRI BOGOR

Arief Syah Safrianto (Universitas Krisnadwipayana)
Anita (Universitas Krisnadwipayana)

Article Info

Publish Date
10 Dec 2024

Abstract

The purpose at analyze the effect of brand image and product quality on customer satisfaction at PT. Niro Factory Outlet Gunung Putri Bogor. This research is included in the category of causal associative research using a quantitative approach. The population in this study were customers the Niro Factory Outlet., By using the Slovin formula, the sample in this study. The technique used for sampling is simple random sampling. The analytical method uses simultaneous and partially linear regression analysis. The results of the research show that in simultaneous and partially ways brand image and product quality have a positive and significant effect on the customer satisfaction at PT. Niro Factory Outlet Gunung Putri Bogor.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...