Jurnal Manajemen Bisnis Krisnadwipayana
Vol 12 No 3 (2024): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PT. EKA MAJU SEJAHTERA

Nino Nopriandi (Universitas Krisnadwipayana)
Alda Widyawati Yusuf (Universitas Krisnadwipayana)

Article Info

Publish Date
10 Dec 2024

Abstract

The purpose to analyze the effect of service quality and company image on customer satisfaction of PT. Eka Maju Sejahtera. This research is included in the category of causal associative research using a quantitative approach. The population in this study were customers of PT. Eka Maju Sejahtera. The sampling technique for this research uses simple random sampling. This research used a sample size using the Slovin formula. The analytical method uses simultaneous and partially linear regression analysis. The results of the research show that in simultaneous and partially, service quality and company image have a positive and significant effect on customer satisfaction at PT. Eka Maju Sejahtera.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...