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All Journal Jurnal Ekonomi dan Industri
Nino Nopriandi
Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI PELANGGAN PT. ASTRA OTOPARTS DI JAKARTA UTARA Nino Nopriandi; Dinda Khasa Aulia
Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v25i3.134

Abstract

The purpose to analyze the influence of product quality and price on customer purchase interest in PT. Astra Otoparts Jakarta Utara. The research method uses qualitative and quantitative descriptive analysis, the analysis model used is simultaneous and partially linear regression. The research population is all customers at PT. Astra Otoparts Jakarta Utara. The sampling technique used incidental sampling technique. The results of the research show that in simultaneous or partially ways product quality and price have a positive and significant effect on customer purchase interest in PT. Astra Otoparts Jakarta Utara.
PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN E-COMMERCE BLIBLI DI KOTA BEKASI Dhina Nur Fitriana; Nino Nopriandi
Jurnal Ekonomi dan Industri Vol 24 No 1 (2023): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v24i1.471

Abstract

Purpose to analyze the effect of service quality and corporate image on customer satisfaction of Blibli E-Commerce in Bekasi City. The research method uses descriptive qualitative and quantitative analysis. The population in this study are customers of E-Commerce companies in Bekasi City, whose numbers are unknown. The sampling technique used purposive sampling with the criteria of being 17 years old and having used E-Commerce for 1 year. The analytical method used is partially and simultaneous linear regression. The results of the study show that in partially service quality and corporate image have a significant effect on E-Commerce customer Blibli satisfaction in Bekasi City. Taken simultaneous, service quality and corporate image have a positive and significant effect on E-Commerce Blibli customer satisfaction in Bekasi City.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH BANK RAKYAT INDONESIA CABANG JAKARTA SUNTER Nino Nopriandi
Jurnal Ekonomi dan Industri Vol 20 No 1 (2019): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v20i1.624

Abstract

This research aims to obtain both factual and conceptual information about the effect of product quality and service quality on customer satisfaction at the Jakarta Branch BRI (Bank Rakyat Indonesia) Sunter. This research used observation or survey technique by using a questionnaire to measure customer’s satisfaction. The sampling method used Probability Sampling with participation of 100 customers as the respondents. The results of this research are simultaneous, both product quality and service quality do have a positive, relatively strong and significant effect on customer satisfaction by 62%. The remaining 38% are influenced by other variables outside the model. Partially the product quality has a strong and positive effect on customer satisfaction by 57% while partially the service quality has a strong, positive, and significant effect on satisfaction by 59%.
Co-Authors Dhina Nur Fitriana Dinda Khasa Aulia