Jurnal Manajemen Bisnis Krisnadwipayana
Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH PEMASARAN DIGITAL DAN PENGALAMAN PELANGGAN TERHADAP LOYALITAS PELANGGAN ALFAMART TB SIMATUPANG 9 JAKARTA TIMUR

Amirul Mu'minin (Prodi Manajemen Fakultas Ekonomi, Universitas Krisnadwipayana)
Nino Nopriandi (Universitas Krisnadwipayana)

Article Info

Publish Date
10 Apr 2025

Abstract

The research to analyze the influence of digital marketing and and customer experience on customer loyalty at Alfamart Tb Simatupang 9 Jakarta Timur. This research is included in the category of causal associative research using a quantitative approach. The population in this study were all customers at Alfamart TB Simatupang 9 within three months. The sampling technique uses simple random sampling technique. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in simultaneous or partially ways the digital marketing and customer experience have a positive and significant on customer loyalty at Alfamart Tb Simatupang 9 Jakarta Timur.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...