Jurnal Manajemen Bisnis Krisnadwipayana
Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana

MENGOPTIMALKAN KEUNTUNGAN : STRATEGI MATEMATIKA BISNIS UNTUK PERTUMBUHAN BERKELANJUTAN

Sulaeman (Prodi ilmu Keperawatan Universitas Yatsi Madani)
Selvy Afrioza (Prodi Bisnis digital Universitas yatsi madani)



Article Info

Publish Date
29 Apr 2025

Abstract

This study aims to explore and identify effective business strategies for optimizing profits while ensuring sustainable growth. In the context of increasingly competitive markets and pressing environmental challenges, companies need to develop approaches that not only maximize profit but also consider the long-term impact on the environment and society. This research adopts a mixed-methods approach, including quantitative analysis of financial data and case studies from various industries. Findings indicate that the implementation of strategies based on innovation, operational efficiency, and corporate social responsibility (CSR) can significantly enhance profitability and support sustainable growth. The study also identifies best practices and key challenges in the implementation of these strategies, providing valuable insights for managers and policymakers in designing holistic and future-oriented business plans. The results are expected to offer practical guidance for companies aiming to achieve a balance between short-term profits and long-term sustainability.

Copyrights © 2025






Journal Info

Abbrev

jmbk

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...