Selvy Afrioza
Prodi Bisnis digital Universitas yatsi madani

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

MENGOPTIMALKAN KEUNTUNGAN : STRATEGI MATEMATIKA BISNIS UNTUK PERTUMBUHAN BERKELANJUTAN Sulaeman; Selvy Afrioza
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.359

Abstract

This study aims to explore and identify effective business strategies for optimizing profits while ensuring sustainable growth. In the context of increasingly competitive markets and pressing environmental challenges, companies need to develop approaches that not only maximize profit but also consider the long-term impact on the environment and society. This research adopts a mixed-methods approach, including quantitative analysis of financial data and case studies from various industries. Findings indicate that the implementation of strategies based on innovation, operational efficiency, and corporate social responsibility (CSR) can significantly enhance profitability and support sustainable growth. The study also identifies best practices and key challenges in the implementation of these strategies, providing valuable insights for managers and policymakers in designing holistic and future-oriented business plans. The results are expected to offer practical guidance for companies aiming to achieve a balance between short-term profits and long-term sustainability.