Jurnal Manajemen Bisnis Krisnadwipayana
Vol 13 No 2 (2025): Jurnal Manajemen Bisnis Krisnadwipayana

Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Pelanggan Produk Somethinc E-Commerce Tiktok Shop

Moza Ananta (Fakultas Ekonomi Universitas Krisnadwipayana)
Arry Dwi Syahputra (Universitas Krisnadwipayana)

Article Info

Publish Date
11 Aug 2025

Abstract

Purpose to analyze the effect of price and product quality on purchase decision for product Somethinc at E-Commerce Tiktok Shop. This research is included in the category of causal associative research using a quantitative approach. The population of this study were buyers of Somethinc products at the E-Commerce Tiktok Shop. The sampling technique used incidental sampling technique. The analytical method uses simultaneous and partially linear regression analysis. The results of the research show that in simultaneous and partially ways price and product quality have a positive and significant effect on the purchase decision for product Somethinc at E-Commerce Tiktok Shop

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...