Jurnal Manajemen Bisnis Krisnadwipayana
Vol 12 No 1 (2024): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP MINAT BELI PELANGGAN PT.GAJAH TUNGGAL, TBK

Nurhikmah (Kampus UNKRIS, Jatiwaringin Jakarta Timur)
Arry Dwi Syahputra (Universitas Krisnadwipayana)

Article Info

Publish Date
16 Apr 2024

Abstract

To determine the influence of service quality and price on interest in purchasing customer PT. Gajah Tunggal, Tbk. The research method uses qualitative and quantitative descriptive analysis. The population in this study were customer PT. Gajah Tunggal, Tbk. in Bekasi City. Based on the guidelines for determining the number of samples according to Roscoe. The analytical method used is simultaneous and partially linear regression. Result the of service quality and price have a positive and significant effect on interest in purchasing customer PT. Gajah Tunggal, Tbk, both simultaneous and partially.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...