Jurnal Manajemen Bisnis Krisnadwipayana
Vol 12 No 2 (2024): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN JASA PENGIRIMAN PT. AGILITY INTERNATIONAL

Dimas Panji Fikri Pratama (Kampus UNKRIS, Jatiwaringin, Jakarta Timur)
Nino Nopriandi (Universitas Krisnadwipayana)

Article Info

Publish Date
12 Aug 2024

Abstract

The research aimed to analyze the influence of service quality and company image on the customer service delivery loyality of PT. Agility International. Metode analys was taken using regression of simple and multiple linier analysis. The findings of this research indicated that Service quality has positif and significant with customer Loyality, Corporate Image has positive and significant with customer loyalty, service quality and corporate image has positive and significant with customer loyalty in PT. Agility International.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...