Jurnal Manajemen Bisnis Krisnadwipayana
Vol 10 No 1 (2022): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP PENJUALAN PRODUK STARBUCKS JATIWARNA KOTA BEKASI

Retya Syafa Suwandi (Kampus UNKRIS, Jatiwaringin Jakarta Timur)
Amanda Setiorini (Kampus UNKRIS, Jatiwaringin Jakarta Timur)

Article Info

Publish Date
18 Apr 2022

Abstract

This study was conducted to determine whether or not there is an effect of promotion and product quality on sales product either simultaneously or partially at Starbucks Jatiwarna, Bekasi. The study was conducted on respondents to customers of Starbucks Jatiwarna, Bekasi. Obtaining data using a questionnaire with a semantic differential scale. The sampling technique used is accidental sampling analysis. From the results of tests conducted found the fact that promotion and product quality simultaneously have a significant effect on sales product. In addition, promotion and product quality partially also have a significant effect on sales product.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...