Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Amanda Setiorini
Kampus UNKRIS, Jatiwaringin Jakarta Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP PENJUALAN PRODUK STARBUCKS JATIWARNA KOTA BEKASI Retya Syafa Suwandi; Amanda Setiorini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10 No 1 (2022): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine whether or not there is an effect of promotion and product quality on sales product either simultaneously or partially at Starbucks Jatiwarna, Bekasi. The study was conducted on respondents to customers of Starbucks Jatiwarna, Bekasi. Obtaining data using a questionnaire with a semantic differential scale. The sampling technique used is accidental sampling analysis. From the results of tests conducted found the fact that promotion and product quality simultaneously have a significant effect on sales product. In addition, promotion and product quality partially also have a significant effect on sales product.
PENGARUH REKRUTMEN DAN PENEMPATAN TERHADAP KINERJA KARYAWAN PT. TAINAN ENTERPRISES INDONESIA 3 Novel Supriyanti; Amanda Setiorini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10 No 3 (2022): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of recruitment, job placement on the performance of employees of PT. Tainan Enterpises Indonesia 3. The data analysis with validity and reliability testing, classical assumption test, and hypothesis testing using simple and multiple linear regression analysis. The results showed that partially recruitment had no effect on employee performance , while job placement had an effect on employee performance at PT. Tainan Enterprises Indonesia 3. Simultaneously recruitment and job placement affect employee performance at PT. Tainan Enterprises Indonesia 3.
IMPLEMENTASI DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JD.id Jakarta Glen Irwinto Laluyan; Imam Wibowo; Amanda Setiorini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 3 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is about Implementation of Digital Marketing on Consumers Purchasing Decisions. This research aims to analize the implementation of the Social Media Marketing, Pay Per Click and Email Marketing to the Purchasing Decisions of Jakarta JD.id Consumers. In this research the sample took 100 respondent using purposive sampling technique, which respondent is an active user of the face book forum and has shopped on the JD.id site. The data that has been obtained tested using multiple linear regression analysis technique. The result that shown from this research are Social Media Marketing, Pay Per Click and Email Marketing simultaneous and partial gave positive and significant effect to Consumers Purchasing Decisions.
Co-Authors Glen Irwinto Laluyan Imam Wibowo Novel Supriyanti Retya Syafa Suwandi