Jurnal Manajemen Bisnis Krisnadwipayana
Vol 7 No 1 (2019): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN

Gita Vanya Meisara (Kampus UNKRIS, Jatiwaringin Jakarta Timur)
Hotman Napitupulu (Universitas Krisnadwipayana)

Article Info

Publish Date
28 Apr 2019

Abstract

This research is intended to examine the effect of price and product quality on customer satisfaction both partially and simultaneously at PT Sophie Paris Indonesia, Pondok Gede branch. The research method used is descriptive and verification research methods. Data was collected using the questionnaire method, and data analysis used was multiple linear regression analysis.The results showed that price, product quality and customer satisfaction.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...