Gita Vanya Meisara
Kampus UNKRIS, Jatiwaringin Jakarta Timur

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN Gita Vanya Meisara; Hotman Napitupulu
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 1 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is intended to examine the effect of price and product quality on customer satisfaction both partially and simultaneously at PT Sophie Paris Indonesia, Pondok Gede branch. The research method used is descriptive and verification research methods. Data was collected using the questionnaire method, and data analysis used was multiple linear regression analysis.The results showed that price, product quality and customer satisfaction.